Over 70% of global web traffic now happens on mobile. A well-designed mobile app has become the #1 customer relationship channel for most B2C companies, and increasingly for B2B organizations too.
Our hybrid France · Madagascar · Morocco model lets you develop a professional mobile app with a 100% French-speaking team, using the best technologies on the market, at a cost 30 to 50% lower than a traditional French agency — with no cascading subcontracting and no quality compromise.
We support organizations that need a robust, maintainable and cost-controlled mobile application — without stacking up freelancers or blindly outsourcing to a low-cost Asian agency. Our model: a French project manager, a dedicated team in Madagascar, and source code that belongs to you.
For your backoffice, user support or embedded IT team needs alongside your app, also see our IT Outsourcing offer — Hybrid Staffing & Fixed Price and our Madagascar offshore backoffice.
A mobile application is a strategic investment that can range from €30,000 to €150,000 depending on scope. Choosing the right provider determines technical quality, long-term sustainability and final ROI. Here are our 5 concrete differentiators.
Project management in France + production in Madagascar + support in Morocco. All our teams are native French speakers, follow European standards (GDPR, quality, security), and work on the French time zone (maximum +2h gap). −30 to −50% cost vs a 100% French agency, with zero quality compromise.
We master native iOS (Swift, SwiftUI), native Android (Kotlin, Jetpack Compose) and cross-platform (Flutter, React Native). We choose the technology that fits your constraints, not the other way around.
Senior product owner and project manager in France, experienced dev team in Antananarivo, technical support in Morocco. You have direct access to the right contacts — no cascading subcontracting.
2-week sprints, regular demos, incremental delivery. Ongoing communication via Slack, Jira and video calls. You see the app evolve continuously, not just at the end of the project.
Our maintenance contracts, operated from Morocco (L1/L2 helpdesk) and Madagascar (L3 dev), cover annual iOS/Android updates, security patches and functional evolutions. Contractual SLA and monthly reporting.
Where most agencies are either 100% France (expensive) or 100% offshore (often risky), since 2020 we've built a model that combines the best of three locations. Here's how it works in practice.
Strategic steering, senior project manager, product owner, commercial and legal interface. Your main contacts are based in France for decisions, reviews and strategic workshops.
Technical production hub: experienced mobile developers, UX/UI designers, QA, DevOps. Stable team on permanent contracts (average tenure 3+ years), perfect French speakers, trained on European standards. 5+ years of experience for most.
Support and L1/L2 helpdesk hub: user tickets, production monitoring, 24/7 supervision. Dedicated SoftIAM team, same time zone as France, perfect responsiveness on incidents.
The rigorous management and quality culture of a French team, executed by French-speaking offshore teams at an unbeatable value. You keep the vision and control, you benefit from a scalable production capacity.
We cover the full lifecycle of a mobile application, from the initial idea to long-term maintenance.
Maximum performance on iPhone and iPad. Full access to Apple APIs. Recommended for financial, creative or highly UX-demanding apps.
Coverage of all Android brands (Samsung, Xiaomi, Google Pixel). Ideal if your target is mostly Android, or for business apps deployed across a fleet.
A single codebase that runs on both iOS and Android. Cuts development cost by 40% and speeds up time-to-market. The right choice for 80% of B2C projects.
A web app that behaves like a native one (icon, push, offline). No app store presence required. A fast solution to validate a concept before investing further.
Complete design system, wireframes, interactive Figma prototypes, user journeys tested with real users. Validation before any development.
Framework updates, security patches, crash monitoring via Sentry, functional evolutions according to your roadmap. Dedicated monthly hour package.
Mobile apps collect sensitive personal data (geolocation, identifiers, user-generated content). Our setup strictly follows the French CNIL requirements for mobile applications:
Our tech stack is deliberately focused on mature ecosystems, supported by their publishers (Apple, Google) with a clear roadmap over 5 to 10 years.
Swift 5.x, SwiftUI, UIKit, Combine, Core Data, iOS 15 and above
Kotlin, Jetpack Compose, Room, Hilt, Android 9 (API 28) and above
Flutter 3.x with Dart, React Native 0.7x, state management with Riverpod / Redux Toolkit
Node.js, Laravel, Django, or integration into an existing API (REST, GraphQL, gRPC)
Apple Developer account ($99/year), Google Play Console ($25 one-time), full support for submission and review process
Fastlane for build automation, CI/CD with GitHub Actions or Bitrise, distribution via TestFlight and Firebase App Distribution
Sentry for crashes, Firebase Analytics or Mixpanel for usage, RevenueCat for in-app subscriptions
Plan for 3 to 4 months for a simple cross-platform MVP. A standard app with backend, payment and push notifications takes 5 to 8 months. For multi-platform projects with enterprise integrations, expect 9 to 14 months. We work in Agile sprints of 2 weeks with regular demos.
For 80% of projects, cross-platform (Flutter or React Native) is more than enough and costs 40% less. Native iOS/Android is only justified for apps with demanding graphics performance (games, AR/VR, video processing) or that rely on platform-specific APIs.
Yes, end-to-end. Creation of the Apple Developer account ($99/year) and Google Play account ($25 one-time), ASO-optimized store listings, screenshots and videos, submission, handling of potential Apple rejections, publishing in French and English.
Budget depends on functional scope and target platforms. From €15,000 excl. VAT for a simple cross-platform MVP. For a standard B2C app (iOS + Android, payment, push), expect €30,000 to €60,000 excl. VAT. For complex business apps, budget climbs to €60,000–€120,000 excl. VAT. For annual maintenance, plan for 15 to 25% of the initial cost.
Yes, this is one of our frequent use cases. We start with a technical audit (code quality, technical debt, security, performance, Apple/Google compliance). We then propose an action plan: take over as-is, partial refactoring, or full rewrite if needed. Audit lasts 5 to 10 days.
Yes, natively. We integrate user consent, processing records, user data export, right to be forgotten, and encryption of sensitive data. Backend hosting in France (OVH or Scaleway), compliant with Article 44 of the GDPR on non-EU transfers.
We offer an application maintenance (AMS) contract that covers framework updates (iOS, Android, Flutter), security patches, crash monitoring via Sentry, functional evolutions according to your roadmap, and L1/L2 user support if needed. Monthly package from €800 excl. VAT.
Let’s discuss your project in a 60-minute scoping workshop — no commitment.